The difference between a good set of photographs and a great one is often decided before we arrive. Here is the checklist our stylists work from — and the one thing agents forget most.
Clear, don't stage over. The goal is not an empty house; it is a calm one. Clear the benchtops, hide the bins, remove the fridge magnets and the tangle of cables — but leave the objects that give a room life: the books, the bowl of fruit, the throw over the chair.
What to put away
Personal photographs, toiletries, pet bowls, laundry, and anything with a visible brand. A buyer should be able to imagine themselves in the space, which is hard to do past someone else's family portraits.
A calm room photographs bigger than a full one.
The thing agents forget
Light globes. Mismatched or dead bulbs are the most common fix on the day, and the one that costs the most time. Before a shoot, replace any blown globes and — where you can — match the colour temperature across a room. Warm, consistent light does half the work for us.
Elevate Media — Notes from the field
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